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Rêverie 3 embraces circularity by using recycled fibers in aesthetically attractive labels, and the other top stories of the week.
July 1, 2023
By: Greg Hrinya
Editor
UPM Raflatac has launched its new collection of wine, spirits and beverage label materials – Rêverie 3 – that embraces circularity by using recycled fibers in aesthetically attractive labels. The new collection demonstrates, via collaborations with five leading Spanish designers, that sustainability and impactful design can work together to deliver stunning results. The Rêverie 3 collection offers packaging designers a toolkit of visually appealing labels that are all made with materials from well-managed, FSC certified (FSC C012530) forests, recycled materials and other controlled sources. With more and more brands now seeing the inclusion of FSC and PCR packaging as a necessity, UPM Raflatac wanted to showcase the potential of today’s sustainable label materials. With this in mind, five of the company’s responsibly sourced label materials were given to five Spanish design agencies, with the brief to create a new collection. “The label designs in the Rêverie 3 collection were created for high end wine, spirits, sparkling cider, craft beer and tomato juice drinks, with excellent execution of the artworks with different printing techniques managed by Gráficas Varias,” explains Joss Ramel, packaging solutions manager for Spain and Portugal at UPM Raflatac. Meanwhile, at an open house at its headquarters in Switzerland, Bobst has announced its latest innovations in printing, converting, services and performance to help converters and brand owners drive the digitalization of the packaging supply chain. “The packaging industry is in the midst of a digital revolution, which is forcing every company to innovate, challenge their approach, think end to end and digital, and leverage networks and platforms to deliver new business models for their clients,” states Jean-Pascal Bobst, CEO, Bobst Group. “At Bobst, our industry vision, based on four key pillars – connectivity, digitalization, automation and sustainability – greatly supports this transformation. The new solutions announced today are the latest in a line of continuous innovation to help our customers thrive in this new reality all together.” At the heart of Bobst’s digital vision is BOBST Connect, a constantly evolving, cloud-based digital platform that enhances and improves packaging productivity. As part of this portfolio, Bobst has launched Tool Management. The Tool Management solution offers enhanced control over TooLink equipped dies, integrating tool makers, tracking tool performance, feedback, maintenance, and orders. With an intuitive interface, it provides users with a multitude of data driven insights to bring tool management to the next level. Here are the highest-trafficked news items for the week ending on June 30: 1. UPM Raflatac unveils new wine, spirits and beverage label materials 2. Bobst highlights connectivity in latest product launches 3. Avery Dennison forms sustainable partnership with Emerald Technology Ventures 4. Label Insights: Wilson innovates for evolving diecutting market 5. Meyers purchases fourth MPS EF flexo press
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